WellnessUGC VideoTikTok

Vita Coco Workout Routine

An outdoor lifestyle video with movement, bright natural light, and clear product visibility built to feel energetic but still creator-native.

Campaign Goal

Show the drink in a real-life wellness moment that feels active, personal, and easy to connect with on social.

Outcome Focus

A strong format for short-form awareness, paid testing, and lifestyle-led beverage storytelling.